Designing the Taxi:
How Do We Get There

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Date and Location

June 16, 2005

Parsons The New School for Design
Tishman Auditorium
66 West 12th Street


Related Projects

Designing the Taxi
Taxi 07

Related Publication



Related Events

Designing the Taxi Workshop: What Do We Want
May 24, 2005

Designing the Taxi Exhibit
Nov 2005–Jan 2006
On June 16, 2005, the Design Trust held a second Designing the Taxi event, titled How Do We Get There? At this public presentation, panelists presented preliminary designs, public-space proposals, and other concepts sparked by the first workshop.

Moderator Kurt Andersen, of WNYC and Studio 360, led the conversation among presenters and took questions from the audience of over 200. The preliminary materials presented during the forum were later used as the basis for the Designing the Taxi publication and exhibit.
Presentations were organized into three sessions:

Systemic Approaches:
The Taxi in the Public Realm
Bruce Schaller, Schaller Consulting
Erhan Tuncel, Taxi Driver
Jennifer Carpenter, TRUCK Product Architecture
Ernest Tollerson, Partnership for New York City
Michael Levine, Ronart Leasing Corporation
Harris Silver, CityStreets

Welcoming & Green: The Taxi Vehicle
Ayse Birsel, Birsel + Seck
Antenna Design
Russell Robertson, Hybrid Product Design
Ken Smith, Ken Smith Landscape Architect
Jason Abbey, Fox & Fowle Architects
Yerina Mugica, Natural Resources Defense Council

Wired & Branded: Taxi Identities & Services
Fred Dust, IDEO
Rachel Abrams, Imagination (USA), Inc
Michael Bierut, Pentagram
Tucker Viemaster, Springtime
Mark Yoes, Weisz + Yoes


Panelists

Jason Abbey, FXFowle Architects
Jason Abbey moved to New York to work for FXFowle, formerly Fox & Fowle Architects, in 2000. He is a key member of the firm’s Team Green, a committee of design professionals dedicated to research, investigation, and development of new sustainable systems, materials, and technologies. Jason volunteers time with the EBANYS and Canstruction, and regularly attends National sustainable design conferences.  He is a LEED Accredited Professional.

Rachel Abrams, Imagination (USA) Inc.
Imagination is a global strategic consultancy, a multi-disciplinary creative agency, and a high quality production company. Established in London in 1978, Imagination has offices in New York City, Detroit and Los Angeles, as well as hubs in Europe and Asia. Rachel Abrams is a content strategist and interaction designer in the New York office of Imagination (USA) Inc.

Antenna Design
Antenna was founded in 1997 by Masamichi Udagawa and Sigi Moeslinger. Antenna’s mission is to make the experience of objects and environments more meaningful and exciting. Antenna’s diverse output ranges from public and commercial projects, such as New York City subway cars, to exploratory environments, such as Power Flower, an interactive installation in Bloomingdale’s windows.

Michael Bierut, Pentagram
Michael Bierut is a partner in the New York office of the international design consultancy Pentagram. He is a Senior Critic at the Yale School of Art, a board member of the Architectural League and New Yorkers for Parks, and a member of the Art Directors Club Hall of Fame.

Ayse Birsel, Birsel + Seck
Ayse Birsel and Bibi Seck design products, environmental systems and packaging. Focused on user-centered design, they practice an intelligent creativity in close collaboration with industry leaders including Herman Miller, HP, Target, and Renault, among others. Garnering numerous awards for innovative design, their work spans office and home interiors, bath, retail and automotive sectors.

Jennifer Malia Carpenter, TRUCK Product Architecture
Ms. Carpenter studied architecture at Yale College and at the Columbia School of Architecture. In 2000, Jennifer and Rogers Marvel Architects founded the furniture and product design firm TRUCK Product Architecture. The firm has won Good Design awards from the Chicago Athenaeum Museum of Architecture and Design and Future Furniture awards from Interior Design magazine.

Fred Dust, IDEO
Fred Dust leads IDEO's Smart Space practice from IDEO San Francisco. An architect by training, Fred leads multidisciplinary teams to create immersive, interactive spaces for diverse industries, including healthcare, education, retail, financial services, and workplace design.

Michael Levine, Ronart Leasing Corporation
Michael Levine is the owner of Ronart Leasing Corporation, which operates one of the largest taxi fleets in New York City. He also owns Yellow Cab of Chicago, a fleet of 1,500 vehicles, the largest in that city. He is currently president of the Committee for Taxi Safety and is a former executive board member of the International Taxicab and Livery Association.

Yerina Mugica, Natural Resources Defense Council
Natural Resources Defense Council is a national non-profit environmental organization that works to provide for the conservation and wise management of land and natural resources.An analyst with the NRDC, Yerina develops strategies for various Air & Energy projects; she has an MBA with a concentration in Sustainable Enterprise and Nonprofit Leadership from the University of North Carolina at Chapel Hill.



Russell Robertson, Hybrid Product Design and Development Inc.
Hybrid Product Design and Development is a NY industrial design consultancy that develops concepts for the transportation, consumer electronics, housewares, and the medical diagnostic industries. Hybrid was co-founded in 2000 by Jeanne Pfordresher and Russell Robertson, who both graduated from the Cleveland Institute of Art with BFA degrees in Industrial Design.

Bruce Schaller, Schaller Consulting
Bruce Schaller is a leading practitioner in the area of municipal taxicab regulation. He has consulted extensively for local and federal government, university and non-profit organizations, and for-profit companies. Prior to establishing Schaller Consulting in 1998, Mr. Schaller served as Director of Policy Development and Evaluation at the NYC Taxi and Limousine Commission and as Deputy Director for Marketing Research and Analysis at NYC Transit.

Harris Silver, CityStreets
Harris Silver is an urbanist, strategist, and writer who has worked on communication campaigns at industry leading advertising agencies including BBDO and DDB, and is currently the President of an innovative independent called Think Tank 3. In 1998, Mr. Silver founded CityStreets, known internationally as a forward thinking non-profit focused on urban transportation and pedestrian safety issues.

Ken Smith, Ken Smith Landscape Architect
Ken Smith is a landscape architect who has worked on a wide variety of national and international projects. His interests include landscape design of varying scale with a particular emphasis on projects, which explore the symbolic content and expressive power of landscape as an art form.

Ernest Tollerson, Partnership for New York City
Ernest Tollerson has served as senior vice president for research and policy at the Partnership for New York City since 2001. Prior to that, he spent more than two decades in the newspaper business as a reporter and editor for a number of newspapers, including New York Newsday and the New York Times.

Erhan Tuncel, Taxi Driver
Erhan Tuncel, an owner/driver with seven years of cab experience, immigrated to the USA from Istanbul, Turkey, 28 years ago; he has lived in NYC for the past 25 years. Prior to driving a cab, he owned a retail produce business. He says, "I decided to change my business because I wanted to be more flexible with my hours. I enjoy driving and cannot think of a better way to make a living that allows me to be a dad and a husband at the same time."

Tucker Viemaster, Springtime
Tucker Viemaster is the president of Springtime-USA, a Dutch industrial design group. He helped found Studio Red with  RockwellGroup, Razorfish's physical design capability, frogdesign's New York office, and Smart Design, famous for OXO "GoodGrips". Tucker is named for a car his father helped design. He is Vice President of the Architectural League of New York and a Fellow of the IDSA.

Mark Yoes, Weisz+Yoes
Mark Yoes is a founding principal of Weisz+Yoes, an architectural firm specializing in design and programming solutions for challenging sites. He received his Bachelor of Architecture degree from Rice University and a Master's Degree in Architecture from Yale University. Weisz+Yoes recently received an Honor Award in the Boston Society of Architects Educational Facilities K-12 Awards Program in 2005, for The Bronx Charter School for the Arts.
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